Creator partnerships · Los Angeles
We match brands with creators their audiences already trust, then manage every contract, deliverable and disclosure. Then we report what it did for revenue.
Clients and track record
Lumora
Fenwick & Co
Brightpath
Oakline
Veridian
Harborly
A selection of brands we have partnered with.
140+
campaigns managed by our team
2,300
vetted creators in our network
7 mo
average partnership length
74%
creator renewal rate
Recognition Best Influencer Agency · Creator Awards 2025
Top 50 Agencies · Marketing Weekly
Finalist · Social Impact Awards 2026
What we believe
Three rules we don’t bend.
01
Long-term creators
We sign creators for three to twelve months. Audiences believe a recommendation they hear more than once, and creators do better work for brands they know.
02
Rights-cleared content
Paid usage, whitelisting and duration are agreed before anyone films. Your best posts can run as ads the day they go live.
03
Revenue reporting
We report in the numbers your CFO reads: orders, sign-ups, bookings, cost per acquisition. Views come second.
Creator reel
The people your customers already listen to.
A sample of the creator profiles we cast from. Every one is vetted for audience quality, brand safety and disclosure history before we pitch them to you.
01 / 08
How a partnership compounds
A campaign ends. A partnership keeps paying back.
What a typical 12-month program looks like. Content volume grows as creators learn the product, and results build on each other.
Scroll the chart sideways →
Attributed revenue (indexed) Content pieces per month Illustrative program, not a client result.
Services
Everything between the brief and the revenue report.
01
Creator strategy
Audience research, platform mix and a 90-day plan tied to one business KPI.
02Casting & vetting
Hand-picked creators screened for audience quality, brand safety and past disclosures.
03Campaign management
Briefs, contracts, approvals, posting calendar and FTC-compliant disclosures, handled end to end.
04Rights & paid amplification
Usage rights negotiated upfront so top content can run as Spark Ads and Meta partnership ads.
Selected work
Measured in orders, sign-ups and bookings.
Fintech
Budgeting app, Series B
6 months
Turning personal-finance creators into a steady acquisition channel
−31%cost per funded account
4.6Mqualified views
9 of 12creators renewed
Beauty / DTC
Clean skincare brand
3 months + always-on
Launching a new SKU with no retail shelf behind it
3.4xpaid ROAS on creator ads
18Kfirst-month orders
62%content reused in ads
Travel
Boutique hotel group
4 months
Moving bookings from travel sites back to the hotel’s own site
+27%direct bookings
$41cost per booking
1.2Msaves & shares
Client names withheld under NDA. Results reflect specific campaigns and are not a guarantee of future performance. Figures shown are illustrative.
Process
Five steps. One owner on our side the whole way.
1
Week 1–2
Discover
We learn your customer, margins and the one KPI the program has to move. You get a 90-day plan and a creator profile.
2
Week 2–4
Cast & vet
We shortlist creators whose audiences match your buyers, then check audience quality, content history and past disclosures.
3
Week 3–5
Contract & brief
Rates, deliverables, usage rights, approved claims and disclosure rules go into one agreement per creator.
4
Month 2+
Produce & publish
Creators make the content in their own voice. We review every post for accuracy and disclosure before and after it goes live.
5
Ongoing
Amplify & report
The best posts run as paid ads. Monthly reports show orders, sign-ups or bookings, and we renew the creators who earn it.
Trust & compliance
Built to pass legal review the first time.
Fintech, health-adjacent and beauty brands send us their compliance checklists. We are used to them.
Brand safety
We review up to two years of each creator’s content, check for purchased followers and screen for past disclosure problems.
Clear contracts
Every agreement covers deliverables, usage rights, approved and prohibited claims, and a conduct clause.
FTC disclosures
Every paid post carries a clear #ad or paid-partnership label. We check each one before and after it goes live.
Minors policy
Creators under 18 work with us only through a parent or guardian. We do not run campaigns aimed at children under 13.
Member, Influencer Marketing Association
FAQ
Questions marketing directors ask us first.
Every contract requires clear #ad or paid-partnership labels, and we review each post before and after it goes live.
Usage rights are defined in each creator agreement before production starts, so there are no surprises when you want to run ads.
Most programs run three months or longer with a starting budget of $25,000 per month.
We agree on one business KPI up front, such as funded accounts, orders or direct bookings, and track it with unique links, codes and platform data. Reach and views are reported, but they are not the goal.
Our network is US-focused. For programs in Canada or the UK we can cast selectively and will tell you where our coverage is thin.
Northfold found us creators our customers actually trusted. Six months in, the same faces were still driving funded accounts, and the reports spoke our finance team’s language.
Start a program
Tell us the number you need to move.
Send a short brief. A strategist replies within one business day with questions, a rough creator profile and a budget range.
